The Totally Rad Guild

NEW YORK (01 Apr 2010) AXE is giving a big boost to guys that feel the need to RAID! The iconic leader in men's care, in partnership with Blizzard, launched the brand's new product line: AXE Sunwell - Get Energized! Studies conducted about gamers concluded that this segment was completely untapped by any grooming products. The Sunwell line is targeted for appearance-conscious gamers that understand the social aspect of gaming. AXE products will now ensure that you stay uniquely fresh even during 24-hour raiding sessions and LAN-parties.